Boost Your Enrollment: The #1 Reason Parents Aren’t Choosing Your Childcare (And How to Fix It)

The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments.

Key Points Discussed:

• Website Quality: Make your website professional, mobile-friendly, and full of clear information about your programs, fees, and enrollment details.


• Search Engine Optimization (SEO): Optimize your website for local searches (e.g., “childcare near me”). Use keywords parents are likely searching for like “best daycare” and “affordable childcare.”


• Social Media Engagement: Focus on Facebook and Instagram, post regularly, and interact with parents by responding to comments and messages.

Other Strategies to Attract Families:

• Leverage Reviews: Ask happy parents to leave reviews online.


• Referral Programs: Reward families who refer others to your center.


• Community Events: Host open houses or workshops to show parents your center in action.

Links mentioned

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