HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics

Optimizing for the wrong metric could hurt your bottom line in the long run, says Martin Gontovnikas, Co-Founder and GTM Advisor at HyperGrowth Partners, even if the optimization is successful. Sound counterintuitive? Gontovnikas shares why with Mike Sharkey, CEO and co-founder of Ortto, and Jesus Requena, Marketing + Growth at Hex.

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