Driving product-led growth with data insights: A conversation with Alex Poulos, CMO at Crossbeam

Alex Poulos is the CMO at Crossbeam and an extremely accomplished growth leader. He was CMO at DocSend, which Dropbox acquired during his tenure, CRO at MadKudu, CMO at Chartio, VP Marketing and Customer Success at Support.com, and has been an advisor to numerous startups in the SaaS space.

In this episode of Grow with It, Alex shares his experience getting a product-led growth model in motion at DocSend. It was this data-led strategy, and the insights Alex and his team gained while building it out, that led to the monetization of the product and, ultimately, its acquisition. We’ll also hear about how Alex has applied these learnings at MadKudu.

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