Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn
- Author
- Dock
- Published
- Mon 26 Jun 2023
- Episode Link
- https://dock.us/grow-and-tell/ep-2-francois-dufour
François Dufour, CMO in Residence and Marketing Partner at Decibel, shares marketing growth stories from his time at LinkedIn, Twilio, and more.
François Dufour was Alex's coach back when Alex ran marketing at Lattice. François really helped Alex transition from being an individual contributor to a true marketing executive at a fast-growing SaaS company.
In this episode, François and Alex caught up to talk about:
- early growth at LinkedIn and Twilio
- the importance of getting close to customers
- how to market and sell to a technical audience; and
- how to upgrade yourself from individual contributor to marketing leader
Enjoy the show!
