Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Peep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter.

Peep Laja is an expert at bootstrapping companies.

He started by turning his in-house marketing experience into a consultancy…

He took that consultancy and scaled it into an agency…

He used the profits from his agency to bootstrap an e-learning business…

And then he took the profits from his elearning business to bootstrap a SaaS company.

In today’s episode, Peep and I discuss:

• The founding stories behind his three companies
• Advice for company positioning and messaging
• Why he moves upmarket as fast as possible
• Wynter’s growth and marketing strategy