How Gracepoint Homecare Grew from Local Licensing to Independent Success: Dylan Maloney's Journey

In this episode of Grow Senior Care Marketing, host Jeremy welcomes Dylan Maloney from Gracepoint Homecare, a thriving home care agency in Mobile, Alabama. Dylan dives into his journey from joining a licensing setup to eventually going independent and scaling his agency successfully. The conversation covers insights on team-building, creating efficient processes, and effectively managing growth to provide high-quality care while expanding services.

If you're a home care agency owner or manager aiming to scale from $1 million to $5 million and beyond without compromising care quality, this episode offers actionable advice on KPIs, team structuring, and leveraging digital marketing. Dylan also shares Gracepoint's strategy for caregiver training, customer relationship management, and tapping into referral sources, plus his insights on digital marketing's role in attracting both clients and caregivers. Tune in to learn practical steps for fostering a reputable, growing home care business in today’s competitive market.

Key Takeaways:

Transitioning from a licensing model to independence in home care
Lean team-building strategies for agency efficiency and growth
KPIs that matter most in tracking performance and scaling
The role of digital marketing and SEO in lead generation and caregiver attraction
How structured training and reputation management enhance client satisfaction