Measuring and Reporting What Matters Most

In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tearing down organizational and informational silos and creating a more standardized system of reporting and analysis. We?re glad to welcome back Michele Eggers, for this animated discussion about building a strong integrated marketing platform that facilitates growth and gives you a complete view of your enterprise.