Grounds for Conversation
Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
- Update frequency
- every 7 days
- Average duration
- 14 minutes
- Episodes
- 6
- Years Active
- 2008
Measuring and Reporting What Matters Most
In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tearin…
00:15:28 |
Thu 06 Nov 2008
Tracking Down Your Most Profitable Customers
Joining the conversation today is Michele Eggers, Customer Intelligence Global Practice, SAS. She?s going to share her insight with us about how organizations can integrate their customers, products …
00:15:33 |
Thu 30 Oct 2008
Optimizing Your Segmenting Strategies
Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing camp…
Thu 23 Oct 2008
Achieving a Complete Customer View
In this episode, we?ll explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you?re not alone. Uncovering hidden traits about your customers and …
00:15:18 |
Thu 16 Oct 2008
Knowing Your Customers' Next Step
We'll explore how you can use predictive analytics to know your customers' next step. Predictive Analytics is crucial in enabling organizations to predict customer behavior and understand what indivi…
00:14:19 |
Fri 10 Oct 2008
Making Customer Data Work for You
This is the first installment in our eight-part series, Grounds for Conversation. Today's discussion is all about making customer data work for you.
Digital information is expanding more rapidly than…
00:14:12 |
Wed 01 Oct 2008
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