#43 - What it takes to build a Unicorn Brand, Product Design vs. Communication Design : Sourajit Sengupta

What does it take to lead design through one of the biggest shifts in the creative
industry? In this episode, Dipaq sits down with Sourajit Sengupta, Design Leader at Razorpay and former Head of Design at Lenskart, to explore the evolution of communication design from a “nice-to-haveˮ to a strategic growth driver.

From building an award-winning in-house design team at Lenskart to leading a 
massive global rebrand, and now driving AI-first design transformation at Razorpay, Sourajitʼs story is a deep dive into the skills, mindset, and adaptability needed to stay ahead in design.

We unpack the power shift from agency dominance to self-sufficient in-house 
teams, the rising parity between product and communication design, and the role AI is playing in reshaping how brands work, scale, and connect with consumers.

This episode is for designers, brand strategists, founders, and marketers curious 
about the future of design, branding, and creative leadership.

In this episode, youʼll discover:

• Sourajitʼs journey from fine arts student to leading design for global brands.
•  How he built Lenskartʼs in-house design team from scratch into a 30-member global powerhouse.
• Behind the scenes of Lenskartʼs rebrand with Design Studio London and why systems kill subjectivity.
• Why communication design is finally earning equal respect alongside product design.
• The challenges and benefits of moving from an agency model to in-house design leadership.
• How AI is changing design workflows, scaling creative output, and optimizing costs.
• Key lessons for startups on integrating design early as a growth engine.
• A breakdown of the “Backing Indiaʼs Boldˮ campaign and how Razorpay used AI to amplify foundersʼ voices.

🎧 Tune in to the Groundbreakin podcast and discover how to build teams, 
brands, and systems that stand the test of time.

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Supported by Syqi: https://syqi.art