What makes creativity the key to entrepreneurial success in the age of AI

Developing creativity is essential for entrepreneurs in the age of AI. Snap CEO Evan Spiegel highlights creativity as a key trait that distinguishes individuals in a competitive landscape. He encourages entrepreneurs to explore their creative sides, noting that everyone possesses this skill, which can be nurtured despite common hesitations. Spiegel provides an example of his son, Flynn, who engages in drawing as a valuable outlet for creativity and imagination, regardless of career intentions. He co-founded Snapchat in 2011, transitioning to Snap in 2016 to encompass a broader range of products, including video-enabled sunglasses. Despite market value fluctuations, Snap's user base has grown, reaching 453 million daily active users with a 9% year-over-year increase.

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