McDonald's plans to reintroduce the Snack Wrap in 2025 after it was discontinued in 2016 due to operational issues. The Snack Wrap features crispy chicken, lettuce, cheese, and a creamy sauce in a tortilla and gained popularity since its launch in 2006. This announcement follows a recent E. coli outbreak connected to the Quarter Pounder, which led McDonald's to change suppliers and prioritize food safety measures. The Centers for Disease Control and Prevention (CDC) has declared the outbreak over. Other fast-food chains, such as Burger King, have offered similar snack-sized wraps, prompting McDonald's to enhance its market stance. Franchisees prepare for high demand while McDonald's strives for operational efficiency to prevent past issues.
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