What Can Sora Do for Your Business and Creativity

OpenAI launched Sora, a text-to-video generator integrated into ChatGPT, allowing users to create videos from text prompts, animate images, and modify existing videos. Sora supports video resolutions from 480p to 1080p and clips ranging from 5 to 20 seconds. Users access the tool through ChatGPT subscription plans, with limitations based on the plan chosen. Concerns emerged about potential misuse, particularly for creating deepfakes, and OpenAI acknowledged the challenges in content moderation. Early access to Sora faced backlash from artists who protested testing without compensation, leading to a brief leak of the service. Sora offers practical applications for businesses, simplifying video creation for advertising, social media, and brainstorming sessions.

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