Unlocking the AI Features on Your Smartphone That You Might Be Missing

AI features in smartphones are not widely used despite recent updates. Apple’s iOS 18.2 upgrade improved AI capabilities, yet approximately 58.4% of iPhone users and 53.1% of Samsung users have not utilized these tools. Key reasons include software not being updated for 57.6% of Apple users and perceived lack of usefulness for 44.2% of Samsung users. Concerns over accuracy affected 18.2% of Apple users and 35.5% of Samsung users. Commonly used features among Apple users include writing tools and notification summaries, while Samsung users prefer the Circle to Search feature. Less than 4% of Samsung users utilize additional capabilities such as live translate. Strong brand loyalty persists, with 78.9% of Apple users and 67.2% of Samsung users unwilling to switch brands for better AI features, and over 80% of participants unwilling to pay for AI capabilities.

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