Is Aldi's Packaging Too Close for Comfort?

Mondelez International filed a lawsuit against Aldi in federal court, alleging Aldi’s store-brand snack packaging closely resembles Mondelez products such as Oreo, Chips Ahoy, and Wheat Thins. Mondelez claims this similarity could confuse consumers and harm its brands. The company previously contacted Aldi about similar issues, leading to some product changes, but alleges ongoing concerns with other items. Mondelez seeks monetary damages and a court order to stop Aldi from selling the contested products. Aldi has not commented on the lawsuit and continues to expand its store presence in the United States.

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