How TikTok Pro is Changing Charity in Europe

TikTok launched TikTok Pro in Germany, Portugal, and Spain, introducing the Sunshine Programme that enables users to support charities by earning virtual sunshine through in-app engagement. Users can allocate virtual sunshine to charities, prompting TikTok to make donations. TikTok Pro offers the same content as the standard app but removes live-streams, shopping features, and ads, focusing on charitable giving through digital interaction.

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