How TikTok is Letting You Shape Your Feed

TikTok launched its Manage Topics feature globally, allowing users to adjust how often content from top categories appears on their For You page. Users can access this tool through settings or directly from videos, using sliders to set preferences. TikTok also introduced AI-powered keyword filters that block related words in captions, hashtags, and descriptions, with the keyword limit per user increasing from 100 to over 200. These updates enable users to personalize their feeds and require brands to focus on relevant content to maintain visibility.

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