How Did This No-Code Startup Achieve a $1.2 Billion Valuation

Creatio, a Boston-based company specializing in no-code platforms for automating CRM and enterprise workflows, achieved unicorn status by securing a $200 million investment. Led by Sapphire Ventures and supported by StepStone Group, Volition Capital, and Horizon Capital, this investment values Creatio at $1.2 billion and aims to support global expansion and sustain its 50% annual revenue growth. CEO Katherine Kostereva stated that the funding would accelerate the company's mission to revolutionize enterprise software and enhance its technological capabilities. Additionally, Creatio has integrated AI with a generative AI copilot to automate various marketing and sales tasks, competing with industry giants such as Salesforce, Oracle, and SAP. Despite a slowdown in the low-code and no-code sector after its peak in 2021-2022, the rise of generative AI has revitalized interest in the space. Creatio, founded in 2014, had previously raised $68 million in 2021 in an investment round led by Volition Capital.

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