How Chinese Brands Are Changing the Food Scene in Southeast Asia

Chinese food and beverage brands are expanding in Southeast Asia, offering alternatives to American chains like Starbucks and McDonald's. The Mixue Group has become the largest food and beverage chain globally by outlet count, with over 45,000 stores, including more than 2,600 in Indonesia. The brand provides affordable items, such as a $1.10 cup of brown sugar milk tea. By December, over 6,100 Chinese food and beverage outlets opened in Southeast Asia, focusing on India and Vietnam, with significant presence in Singapore and Malaysia. Many Chinese brands, such as Haidilao hotpot and Luckin Coffee, utilize automation and effective online marketing, enhancing local partnerships. Investments like Siya Han's $1.37 million in Mixue have shown quick profitability in many locations. Customers respond positively to the variety and quality of offerings from these Chinese brands, marking a shift in perceptions of Chinese products. Learn more on this news visit us at: https://greyjournal.net/news/

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