Can Mario's Face Spark a New Wave of Interactive Play?

Nintendo announced the Hello, Mario! app, a free mobile application for iOS, Android, and Nintendo Switch that allows children to interact with Mario’s face through touch-based controls. The company also introduced the My Mario collection, a series of Mario-themed products for young children, including plush toys, dinnerware, teething toys, clothing, an interactive board book, and wooden building block sets with Amiibo functionality. The app and collection will launch in Nintendo’s Japanese stores in Tokyo, Osaka, and Kyoto on August 26, with select products planned for international release next year.

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