Apple's privacy feature under fire for competition abuse

The French Competition Authority fined Apple 150 million euros (about 162 million dollars) due to the implementation of its App Tracking Transparency feature. This feature, launched in April 2021, requires apps to obtain user consent before collecting data for personalized advertising. The authority found the rollout overly complex, overwhelming users with numerous consent requests and adversely affecting smaller app developers. The fine covers the period from April 2021 to July 2023, representing a small fraction of Apple's revenue, which reached 124 billion dollars in a single quarter last year. Apple stated that it seeks to offer clearer privacy choices but expressed disappointment with the ruling, noting that no changes to the system were mandated by the authorities.

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