#18: Liza Degtyareva (4D Sustainability) - Small Business Sustainability, Regenerative Economy, and UN Sustainable Development Goals

 Liza is a business consultant, social innovator and advocate for regenerative economy. She's a member of the Cambridge Institute for Sustainability Leadership network and has extensive experience working in several industries and countries as project manager and consultant. Today she runs her own business called 4D Sustainability helping small and medium businesses on their sustainability journey. She and her co-founder developed a simplified methodology that enables small companies to adopt sustainability measures, as she believes that without small and medium enterprises on board the transition to net zero and better future will not be possible. 

We talk about:

• The huge role that small and medium businesses can play in achieving sustainability
• Why sustainability must address social issues
• Regenerative economy
• The UN Sustainable Development Goals, and how Liza uses these to help businesses take action
• Carbon pricing and putting a price a environmental degradation

Learn more about Liza and 4D Sustainability:
https://sustainability-canvas.com/
https://www.linkedin.com/company/4d-sustainability-canvas/

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The Green Urbanist podcast is created by Ross O'Ceallaigh.