#107: Strategies for Communicating Sustainability with Clients and Communities

In this episode I share 4 tips for effectively communicating about sustainability and climate change with a variety of audiences like clients, collaborators and the public. The four strategies I share are:

• Start with empathy and tailor your message to the audience.
• Lead with a positive narrative.
• Make it tangible and relevant.
• Don't preach. Co-create and facilitate.

Research paper I mention: Bastin et al (2019) Understanding climate change from a global analysis of city analogues 

En-Roads Climate Simulator

Need help crafting the vision and narrative for your project? Get in touch to see how I can help: Book a Discovery Call 

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The Green Urbanist podcast is created by Ross O'Ceallaigh.