ThrowForward Thursday 165: Smartphone Innovation (seems a bit stuck to me)

It's sometime in the future, and the next version of your favourite smartphone has just been released. Once again, the marketing hype is astounding, but the reality disappointing. What did they say: it's a few millimetres smaller (or bigger), and slightly lighter, and the camera has some extra megapixels and zoom, and ... that's it? Smartphones should be curing cancer already. There's more computing power in my smartphone than existed on the entire planet when I was born half a century ago. As much as we live in a technology world, innovation seems to have stalled a bit. We've got multi-billion dollar companies competing with each other for incremental improvements in features that are already good enough. What we really want is innovation that excites and delights, that makes a real difference to our lived experience, and that changes the world. This week's ThrowForward Thursday is bordering on a rant, but it has an important point to make. What is your company doing to create new products and services that excite and delight your customers and clients? We need to uplift our innovation goals and aim to do much more than merely optimise stuff that's already good enough. 

ABOUT GRAEME CODRINGTON

Speaker, author and expert on the future of work, researching disruptive change and helping leaders and their teams understand and respond to tomorrow's world today. I help people make the future place of work a remarkable place for all of us.

CONNECT WITH GRAEME AND THE TOMORROWTODAY TEAM

Let's start a conversation to find out where I can make the biggest impact in your journey to being future-fit. Email me [email protected] or connect on LinkedIn.

KEYNOTE PRESENTATIONS AND WORKSHOPS

https://www.graemecodrington.com

ACCESS 2 FREE SCENARIOS 

Our Strategic Imagination Toolkit designed to help you develop your strategic imagination in order to consider the implications for your team and organisation today. Download here for free

SUBSCRIBE TO MY YOUTUBE CHANNEL

www.youtube.com/user/graemecodrington

NEWSLETTER

Subscribe to our team's weekly newsletter filled with insights and practical resources to help you succeed in the future of work. Sign up here.