Behind the Lens with James Sibley: Changing the Narrative on Seafood Farming

In this episode of Gossip Gills, hosts Genevieve and Lucas welcome James Sibley, aquaculture’s most popular social media influencer or ‘fishfluencer’ as he is often called. The conversation explores James's journey from studying biology to becoming a leading voice in aquaculture education. He shares insights on the challenges and rewards of content creation, the importance of authenticity, and the need for more diverse voices in the aquaculture narrative. The episode emphasises the role of storytelling in engaging audiences and the potential for social media to change perceptions about aquaculture. James reflects on the impact of his videos, the significance of certification, and the need for collaboration within the industry.