28 | Why Most Events Fail—And What High-Performing Companies Do Differently 🎟️🔥 with Braughnwynn "Bibi" Brown (TENCUE, Hustle, EasyPost)

Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic.

In this episode of Good Revenue, host Neeta Bidwai and Bibi cover:

• The resurgence of in-person events, and the diminishing demand for hybrid events.
• Challenges like increased costs and the need for budget constraints.
• The importance of creating emotional connections and delivering value through unique experiences, sustainability practices, and strategic design.
• Insights into managing operational improvements and strategic alignment within a PE-backed framework, including customer-centricity and employee-first culture.
• Actionable advice for senior executives considering event investments.
• What differentiates high-performance companies in their marketing and event strategies.

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Where to find Bibi:

https://www.linkedin.com/in/bibibrown/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Good Revenue

00:32 Current State of the Events Industry

01:52 Navigating Budget Constraints and ROI

02:57 Creating Memorable Event Experiences

06:20 Hybrid Events: Challenges and Opportunities

07:55 Sustainability in Event Planning

10:13 Revenue-Generating vs. Brand Events

13:58 Measuring Event Success

17:38 Operational Insights from a PE-Backed COO

22:28 Advice for CEOs and Senior Executives

24:35 Conclusion and Final Thoughts

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Referenced:

• Good Revenue episode with CFO Hilda Mwangi: https://youtu.be/v5ceyBF0TcI 

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