EP #191: Strickland Brothers Oil Change with Michael Jaramillo and Danielle Simione

Discover the captivating journey behind Strickland Brothers Oil Change as we sit down with co-owners Michael Jaramillo and Danielle Simione. How did a brand focused on honesty and transparency rise above a competitive industry? Michael recounts the inspiring origins of the franchise, founded by Justin Strickland in North Carolina, and how it was designed to be a safe haven for customers, particularly women who often feel uneasy about automotive services. You'll hear Michael’s own heartfelt experiences that led him to join this customer-first business, driven by a vision to make automotive care accessible and trustworthy.

Danielle Simione and her husband James also share their unique path into the automotive world. With James' mechanical expertise and Danielle's marketing prowess, the couple found an ideal partnership with Strickland Brothers. Danielle opened up about the unexpected opportunities that came her way, from helping out with operations to becoming an owner. Michael further elaborates on his partnership with his father, both of whom bring their strengths to build a community-focused business. This episode offers a touching glimpse into the lives of those who are dedicated to making Strickland Brothers a welcoming and reliable brand for everyone.