004: Sales Today vs. Future Sales
- Author
- Shannon Stone
- Published
- Mon 07 Aug 2023
- Episode Link
- https://goodmarketinggoodbusiness.buzzsprout.com/
Sales are the lifeblood of small businesses, they cannot survive without them and so is the need for sales in both the short and long term.
Short term sales keep the lights on, doors open and cashflow coming through. Long term sales or sales that are expected to meet you in 6, 12, 24 months and beyond are the ones that ensure ‘future you’ is still kicking and breathing then too.
Both timelines matter but most often small business owners are looking at the here and now, which is understandable as a quick fix but given both timelines matter, you’ve got to plan for both.
By listening [and taking notes], you’ll learn:
- What you can do to get sales through today
- What you can do to get sales in future
- How to effectively choose what strategies to use, in what order
Enjoy!
Resources:
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