002: Social Media For Lead Generation or Validation
- Author
- Shannon Stone
- Published
- Wed 02 Aug 2023
- Episode Link
- None
Many business owners have it backwards when it comes to producing leads and clients from their social media. For small business owners in particular, social media plays a role in their marketing but it’s not the only piece of the puzzle.
By listening [and taking notes], you’ll learn:
- How to use social media for your business even when it doesn’t appear to be working
- How to discover where your clients come from so you can use this knowledge to your marketing advantage
- Two examples of strategies you can use in your small business
This is the type of episode you can’t un-hear - once you learn the difference between these two types of performance [lead generation and validation], you’ll be looking at your marketing very differently and thus get greater returns.
Enjoy!
Resources:
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