Pricing Basics: your value is not attached to your price | GB 20

This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

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