#115 PGA Merchandise Show 2025: Innovations in Golf (Thursday, January 23st,)

The Podcast describes the 2025 PGA Merchandise Show Thursday, January 23st, which showcased innovations in golf technology. Advances in simulators, launch monitors, and golf equipment were highlighted, supported by artificial intelligence and augmented reality. The event also offered networking opportunities for industry experts and showcased over 100 new products. Overall, the show provided a glimpse into the future development of golf. The 2025 PGA Merchandise Show was characterized by significant technological advancements, particularly in the areas of simulators, launch monitors, and putting technology, as well as golf equipment.

Here are some of the key developments:

- Simulators: Advances in artificial intelligence (AI) and machine learning were highlighted. Companies like Golfzon and Full Swing showcased simulators that provide detailed swing analysis, real-time feedback, and virtual golf experiences on famous courses. The integration of Augmented Reality (AR) and Virtual Reality (VR) made these simulators more immersive and interactive.

- Launchre of ball and club data. The Virtual Green technology enabled the simulation of real putting scenarios by adjusting the contour of the green.

- Innovations in Golf Equipment: Shot Scope introduced its new Pro X rangefinder with customization options. Over 100 new products and inventions were presented in the New Product Zone and Inventor's Spotlight.

The show also provided a platform for networking and discussions about future trends and business opportunities in the golf industry. Overall, the event demonstrated how technology is integrated into equipment and training to improve player performance and teaching methods. At the 2025 PGA Merchandise Show, artificial intelligence (AI) played a significant role, particularly in the area of golf simulators. Various technologies in the field of golf simulators were presented, with a special focus on artificial intelligence (AI), machine learning, Augmented Reality (AR), and Virtual Reality (VR).