Goizueta Effect

From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodrí…

In this episode, we are joined by Steven Culler to dive into the intricate landscape of healthcare in the United States where business, policy, and patient outcomes intersect. Join us as we demystify…

Climate change is real and it’s worsening. Goizueta Business School’s Wes Longhofer and Cameron Bard join to discuss the business imperative for carbon neutrality – and how human creativity, technolo…

As we enter an emotionally charged election filled with uncertainty, Emory University's Goizueta Business School professor Suhas Sridharan joins to discuss corporate political strategy. Learn from th…

Join us as we explore the battle against busyness and ways to bring balance back to our lives. Emory University's Goizueta Business School’s Marina Cooley discusses the history of work/life balance, …

Dive into the fascinating world of micro-businesses and explore their remarkable impact on local economies and communities. Discover how these micro-businesses drive innovation, create employment opp…

Do you have a secret desire to venture into entrepreneurship? In this episode, we unveil stories and strategies on making the jump into entrepreneurship. Our guests Brian Cayce, Managing Director of …

Switching careers is a pivotal journey that many professionals undertake. It's more intricate than simply landing a new job—it's a transformative process that demands strategic navigation. In this ep…

Last year alone, 10 climate-related disasters displaced millions of people with damages exceeding $3B. The time to act is now. Goizueta’s Wes Longhofer and Danni Dong join to discuss the role of busi…

In 2021, initial public offerings (or IPOs) hit an all-time record with 1,000 companies entering the scene, more the doubling the previous year. From investors to managers to board members, business …

Career advocates are critical to career growth. In fact, employees with advocates are 23% more likely to advance at work. However, many people assume that their success is based purely on capability…

Corporate partnerships can serve to expand the pie of joint benefits, improve profits, and gain sustainable competition, but successful partnerships don't often last or come easy. Despite the good in…

You’re a high performer who wants a career on your own terms. Maybe you’re exploring the best next step? Maybe you feel stuck? Maybe you want more? No matter where you are right now, you need options…

When CEOs are asked, "What is a skill you most value in your people?" time and again, creativity, problem-solving, and innovation top their list. However, according to Ad Age, 75% of people believe t…

Despite huge hurdles, we are seeing traction in the climate space. In his 2020 letter regarding corporate governance, BlackRock CEO Larry Fink turned heads when he asserted that “climate risk is inve…

Giacomo Negro is a professor of organization and management at Emory University's Goizueta Business School. He holds a PhD in management from Bocconi University where he also received a Laurea degree…

Brandon Smith is an Adjunct Faculty in the Practice of Management Communication at Emory University’s Goizueta Business School and author of “The Hot Sauce Principle: How to Live and Lead in a World …

Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School. He joined The Goizueta Effect Podcast to discuss the science of decision making.

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 Michael Lewis is a Professor of Marketing at Emory University’s Goizueta Business School, faculty director of the Emory Marketing Analytics Center, and host of the popular podcast Fanalytics. He joi…

Peter Roberts, Professor of Organization & M anagement at Emory University’s Goizueta Business School, was founding academic director of Social Enterprise @ Goizueta. He joined The Goizueta Effect Po…