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Viva Desi! with special guest Todd S. Purdum

Author
Brad Shreve & Tony Maietta
Published
Wed 30 Jul 2025
Episode Link
None

Boy, do we have some ‘splainin to do! 

In this very special episode we dive into the revolutionary legacy of a television pioneer whose contributions have been overshadowed for decades- Desi Arnaz. While Lucille Ball rightfully earned her place in entertainment history, her husband and business partner fundamentally transformed how television works—from filming techniques to syndication models that still influence the industry today.

We begin by exploring the “I Love Lucy” episode, "Ricky Minds the Baby," which uniquely showcases Desi's comedic talents. After that, we are joined by  special guest Todd S. Purdum, author of the new book, "Desi Arnaz: The Man Who Invented Television". Todd illuminates Desi's ground breaking business decisions, his turbulent personal life, and  how he and Lucy  created the largest TV production company in the world, green-lit iconic shows like “Star Trek” and “Mission Impossible”, and pioneered techniques still used today.

To purchase DESI ARNAZ: THE MAN WHO INVENTED TELEVISION by Todd S. Purdham go to:

Amazon: https://a.co/d/4ZTlE1n


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To watch "The True Story of the Barrymores," go to https://www.amazon.com/gp/video/detail/B0CZTHYN6D/ref=atv_dp_share_cu_r

To watch Tony's WIRED video "Tech Support: Old Hollywood" go to https://youtu.be/6hxXfxhQSz0?si=TO4Xv6q87XhBnqDT

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