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Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada

Author
Conversations with GTM experts by Everstage
Published
Fri 27 Jun 2025
Episode Link
https://go-to-masters-show.transistor.fm/episodes/winning-with-wellness-how-brandon-farb-drives-sales-success-at-allstate-canada

Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about:

  • His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential
  • Four guiding principles framework for creating fair, performance-driven, and sustainable comp plans
  • Monthly feedback sessions and open communication strategies that build trust between leadership and sales teams

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