When Literature Meets Strategy: How Brianna Lewke’s Academic Background Helped Her Ace Sales Enablement
- Author
- Conversations with GTM experts by Everstage
- Published
- Fri 21 Mar 2025
- Episode Link
- https://go-to-masters-show.transistor.fm/episodes/when-literature-meets-strategy-how-brianna-lewke-s-academic-background-helped-her-ace-sales-enablement
Brianna Lewke is the Senior Director of GTM Enablement at Lyra Health, where she ensures every market-facing employee is equipped to do the best work of their career. This episode of the Go To Masters Show features Brianna, as she talks about:
- Her unique journey from German literature to sales enablement
- Why enablement needs to be about teaching vs. training
- Tips for improving cross-functional collaboration as RevOps
Connect with Brianna
