Building a Holistic GTM Approach: Greg Coman on Strategies, Forecasting, and ABM
- Author
- Conversations with GTM experts by Everstage
- Published
- Mon 17 Feb 2025
- Episode Link
- https://go-to-masters-show.transistor.fm/episodes/building-a-holistic-gtm-approach-greg-coman-on-strategies-forecasting-and-abm
Greg Coman is the Senior Manager of GTM Strategy & Analytics at Abnormal Security. Leveraging his learnings from the consulting space, he has crafted successful strategies in the cybersecurity domain. This episode of the Go To Masters Show features Greg, as he talks about:
- How he crafted a GTM strategy for Cybersecurity
- Devising new methodologies for forecasting sales
- A more granular approach to ABM
Connect with Greg
