No Room for Ego - Account Based Marketing
- Author
- Hayley Parr, Matt Cornelison
- Published
- Tue 13 Aug 2024
- Episode Link
- https://go-fungal.simplecast.com/episodes/s2ep24-hayley-parr-_YbTKL6J
You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task!
