Inside Oatly’s Unconventionally Quirky Brand Strategy
- Author
- Brendan Lewis, Matt Cornelison
- Published
- Tue 08 Aug 2023
- Episode Link
- https://go-fungal.simplecast.com/episodes/s2-ep5-CYeRsnqb
Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)
You can find Brendan Lewis on LinkedIn here.
Check out Oatly and fckOatly.com (make sure to go down the rabbit hole)
