How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica

Author: Kirbie Johnson and Sara Tan
Published: Fri 07 Jan 2022
Episode Link: https://shows.acast.com/gloss-angeles/episodes/how-to-decipher-marketing-claims-on-a-product-with-jane-wurw

Jane Wurwand is an icon in the skincare industry. Founder of Dermalogica, she joins us to share her experience of building a brand that spans three decades, the best business advice she's ever received, the difference between launching a brand in the '80s vs. now, and what is simply marketing jargon on a package.

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