Developing a Marketing Plan
- Author
- globalEDGE
- Published
- Tue 27 Mar 2018
- Episode Link
- https://globaledge.msu.edu/downloads/onlinecoursemodulemp3/1081
This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: how to conduct market research and different sources for market research. A case study on the company Zeigler Brothers is also included.
