Crafting Culture: The Story of Imroz Niwas with Tannya Singh

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In this enriching episode of Global Desi Women, host Arti Solanki—a real estate broker, business coach for women entrepreneurs, and author of Hindu Rituals—is joined by her insightful co-host Bhavana Shelley, a skilled business analyst, to welcome a remarkable guest whose story blends legacy, creativity, and entrepreneurship in a deeply inspiring way.

Meet Tannya Singh, the founder of Imroz Niwas, a conscious lifestyle brand that celebrates the artistry and soul of Indian craftsmanship. Born in New Delhi and raised in Houston, Tannya is a living bridge between two cultures. With her mother Sharmila as her partner and muse, she embarked on a journey to preserve India’s rich artisanal heritage while reimagining it for the modern world.

At the heart of Imroz Niwas—translated as "House of Today"—is a mission to connect conscious consumers with handcrafted treasures that carry deep meaning. More than just a brand, Imroz is a movement rooted in sustainability, ethical sourcing, and a heartfelt respect for the artisans behind every creation. Each product is not only beautiful, but also carries with it generations of tradition, technique, and cultural pride.

In this episode, Tannya opens up about:

• Her upbringing in two very different worlds and how it shaped her worldview
• The early seeds of inspiration that led to the founding of Imroz Niwas
• Working side-by-side with her mother and the joy (and challenges) of running a mother-daughter business
• The importance of slow fashion, ethical consumerism, and conscious entrepreneurship
• How she discovers and collaborates with artisans across India to preserve traditional crafts that are at risk of disappearing
• The balancing act of managing a mission-driven brand in a fast-paced, often commercial marketplace

Arti and Bhavana explore what it means to build a legacy brand that doesn’t just sell products—but tells stories, elevates unheard voices, and bridges cultures with intention. Together, they dive deep into the essence of what makes a business impactful in today’s world—not just its profit margin, but its purpose.

Imroz Niwas:

https://www.instagram.com/imrozniwas/

Website: www.imrozniwas.com

Arti Solanki:

Coaching -  https://artisolanki.com/landing/book-a-free-call  
Real Estate - https://livinlargerealty.com
Info - https://s.mtrbio.com/theartisolanki

Hindu Rituals Book - https://amzn.to/3QtHxvq

If you would like to come on our podcast as a guest contact us:

[email protected]

Listeners will leave this episode feeling inspired to think differently about the way we shop, the choices we make, and the power of entrepreneurship as a force for cultural preservation and social change. Whether you're a woman with dreams of starting your own business, someone passionate about heritage, or just love a good story of grit and grace, this conversation will spark something in you.

🌿 Tune in now to hear how Tannya is creating change one handcrafted piece at a time—and how Imroz Niwas is empowering a global community to embrace beauty with meaning, and style with soul.

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