Localization & Transcreation

When entering a market outside of the United States, you can't just translate documents word for word. Content localization is also vitally important. According to the Globalization and Localization Association (GALA), “Localization is the process of adapting a product or content to a specific locale or market.”

Translation, transcreation, and localization are a connected process.

We'll discuss this on this week's episode.