Lucille and the Bumble Trends

When you work for Bumble, you know all the dating trends. Lucille McCart chats to Liz and Tom about what to expect in the dating world in 2023. Spoiler alert: a LOT has changed since 2020.

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https://bumble.com/en/the-buzz/

Lucille McCart is the APAC Communications Director at Bumble.

Having spent nearly a decade in public relations agencies working with global and local brands spanning across consumer tech, lifestyle, luxury, beauty, fashion and retail, Lucille began working with Bumble in 2017 agency-side as part of the early launch phase of the platform where women make the first move.

Since joining Bumble full-time in 2019, Lucille has been a driving force behind the brand’s partnership and marketing strategy. Starting out as a Senior Marketing Manager before being promoted to Australia and New Zealand Country Lead, Lucille is presently in the role of APAC Communications Director. In this role she has led the communications strategy for the Asia Pacific region, including Australia, New Zealand, India, Singapore and the Philippines, and has been responsible for building out the regional communications team.

Lucille is fiercely smart, strategic and has a reputation for her invaluable leadership style. She is passionate about creating meaningful and innovative work centred around Bumble’s goal to create healthier and more equitable relationships. 

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About Bumble

Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. Bumble is free and widely available in the Apple App Store, Google Play Store and the web.

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