125 - Blake Rossell - Mental Health Battles, Business Loss, and Cowboy Redemption

In this episode, I sit down with my oldest brother Blake for a conversation that’s equal parts hilarious and humbling. We walk through the rise and fall of our business Swello—how we bootstrapped it from late-night ad gigs into a full-blown agency with 20+ employees… and how it all came crashing down.

This isn’t just a story about business. It’s about losing a piece of your identity, dealing with depression and anxiety, and rebuilding your confidence one rope toss at a time. Blake opens up about the hardest day of his life—shutting down the company—and the years he spent afterward trying to figure out who he was without it.

Now? He’s found passion again in an unexpected place: team roping. And it’s brought him back to life.

What You’ll Learn:

• Why failing publicly might be the greatest teacher you’ll ever have
• How passion projects can save your mental health
• What cowboy culture can teach us about discipline, brotherhood, and working with your hands
• The importance of trying new things (even when you suck at them)
• A reminder that no matter how lost you feel, it’s never too late to find your fire again

This one’s raw. It’s real. It’s full of bad jokes, cowboy hats, and a few lessons you won’t find in a business book.

Keep getting after it.

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I hope today’s episode sparked something within you to pursue your dreams and unlock your true potential. If you found value in it, consider sharing it with someone who might need that same push.

This podcast is built for you—the dreamers and the doers. My goal is to provide a space where you can find inspiration, learn from others, and feel empowered to chase what matters most to you.

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