5: Your capacity is a key variable.

Consider your capacity when you’re planning to get a message out. Assess skills, budget, time, and creative energy before deciding on the medium or mode of communication. Using her experience with the Just Between You & Me podcast, Jen highlights the significance of choosing a format that can be sustained without overwhelming other creative endeavors. By prioritizing capacity in the planning process, you can ensure your message is both executable and sustainable in the long run.

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