4: Why does it matter?

In this episode, Jen emphasizes the importance of ensuring that your message gets through to your audience. She discusses the significance of prioritizing messages that matter and the potential impact of not delivering the message. Jen shares personal experiences of addressing loneliness and wanting to inspire others. She stresses the need for courage, expression, and truth in sharing messages. Ultimately, the key takeaway is to consider what goes missing if your message doesn't reach its intended audience and to keep that in mind throughout the creative process.

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