2: Who do you want to hear it?

It’s important (though not always easy) to pinpoint a specific audience for your message. Refining your target from a vast "world" to distinct individuals or groups who would gain the most from what you have to say is critical. Jen shares practical examples and personal anecdotes to demonstrate how honing in on a particular audience can elevate your communication. She underscores the value of customizing your message to meet the audience's needs and comprehension, taking into account language and terminology. Concentrating on a smaller, more well-defined group helps convey your message powerfully and meaningfully.

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