Lipstick, luxury and cinnamon rolls: How content really works in 2025 with content creator & social strategist Joel Marlinarson

What works & what doesn't on social? Find out here!

In this episode, we dive into the world of branded content and personal storytelling with Joel Marlinarson, known online as the "Coldest Creative." From his early days behind the scenes on Chicken Shop Date to creating viral content with top brands, Joel shares his insights on social strategy, content creation and the evolving definition of luxury. Discover how Joel's unique approach to creativity and branding can inspire your own journey.

What You'll Learn:

• The importance of intentional content in social strategy. 
• How Joel's early experiences shaped his career path. 
• The evolving definition of luxury in today's market. 
• Tips for creating engaging content that resonates with audiences.

Find Joel & his work:

www.instagram.com/coldestjoel/

www.tiktok.com/@coldestjoel

Find out more about the host Morgan & her work:

⁠⁠⁠linktr.ee/morganwilliamsproduction⁠⁠⁠⁠⁠

Sponsor 

This episode is sponsored by Capture One, the official sponsor of Season 2. Capture One offers powerful tools for photographers and creatives to enhance their work.

Enjoy a special discount on their All in One product by using MORGAN30 - valid until 1st of June 2026, NOT valid for other subscriptions or perpetual licenses.