S2E6: Hard is a moat | Max Altschuler (GTMFund)

Max Altschuler, founder of Sales Hacker and GTMfund, shares his unfiltered perspective on how AI is fundamentally reshaping go-to-market strategies. Drawing from his experience building and selling Sales Hacker, he explains why the traditional sales playbook is dead and what's replacing it. His new fund, backed by 300 software executives, is betting on vertical software, global infrastructure plays, and founders who understand that in today's world, "hard is a moat."
From his insights on why entry-level sales and marketing roles are disappearing to his bullish take on community-driven growth strategies, Max provides a masterclass in adapting to the AI revolution. He shares specific tactics like poaching top reps from companies like Outreach, supporting them with growth engineers, and building micro-campaigns that cut through the noise. This episode is essential listening for anyone trying to understand where sales, marketing, and venture capital are headed in the AI era.