S2E5: Will AI Kill the SDR or Just Make Them Smarter? | Adam Schoenfeld (Keyplay)

In this episode of Get Paid, Manny talks with Adam Schoenfeld, CEO of Keyplay, about how AI agents are revolutionizing B2B account selection and targeting. While most companies are using AI to increase volume, Keyplay's agents help teams identify high-quality accounts by analyzing nuanced factors like buying behavior, team dynamics, and technology preferences - things a smart AE would research manually. Adam shares insights on their journey from flat pricing to credits, the challenges of explaining AI value to customers, and why RevOps leaders are surprisingly eager to embrace tools that let them focus on strategic work instead of manual drudgery.
Adam also reveals his playbook for building Keyplay: he spent months creating content and building an audience through his Pure Signal newsletter before ever launching a product, allowing him to deeply understand the problem space. Looking forward, he envisions a future where Keyplay could orchestrate entire go-to-market motions, from account selection to ad placement, fundamentally changing how B2B companies find and win customers.