Behavior-modeling - lessons from nobel peace price winner Muhammad Yun

In 2007, I helped organize international policy dialogues. The German government held the EU presidency and hosted G8 meetings. A double whammy in a positive sense. As part of my role, I observed Muhammad Yunus display exemplary acts of kindness. The founder of Grameen bank and nobel peace price winner thanked his chauffeur of three days for his services. I was impressed. Can we use behavior-modeling instead of role-modeling in change management? It's less abstract, it is easy to implement and it exerts much less pressure on the organization to aspire to impossible standards.